Phase 1: Strategy & Foundations (Weeks 1-4)

Week 1: Deep-Dive Strategy & Planning

2 Half-Day Sessions (In-Person or Virtual)

• Session 1: Business & Brand Deep Dive

• Understand business goals, target audience, and positioning

• Define key marketing objectives, KPIs, and tracking methods

• Introduce the marketing framework & branding guidelines
  

• Session 2: Channel & Analytics Review + Strategy Implementation

• Audit existing marketing channels (social media, email, website, paid ads)

• Guide team through key insights and set up analytics tracking

• Provide a DIY analytics guide for ongoing monitoring
  

Week 2: Training & Setup Execution

1 Full-Day Training (or 2 Half-Days) + 2 Virtual Check-ins

• Hands-on platform setup, strategy execution, and workflow creation

• Shadowing designated team members as they implement strategies

• Set up content calendars, automation tools, ad structures
  

Week 3: Content Creation & Execution Training

1 Full-Day Training (or 2 Half-Days) + 1 Check-in Call

• Content creation training & workshop (social media, email, paid ads)

• Team creates their first batch of posts, email sequences, or ad copy

• Teaching best practices for design, copywriting, and engagement
  

Week 4: Independent Execution with Advisory

Half-Day Session + 1 Check-in Call

• Team executes content with me providing feedback and tips

• Refining content workflow, optimizing visuals, and adjusting strategy

Phase 2: Refinement & Strategy Expansion
(Weeks 5-8)

Week 5: Deepening Content & Engagement Strategies

Half-Day Advisory Session + 1 Check-in Call

• Reviewing performance of initial content and marketing activities

• Refining engagement strategies & audience growth tactics

Week 6: Advanced Content Creation & Testing

Half-Day Execution Training + 1 Check-in Call

• Testing paid ads, email automation, and other advanced tactics

• A/B testing content and engagement approaches
  

Week 7: Performance Analysis & Adjustments

Half-Day Advisory Session + 1 Check-in Call

• Reviewing initial marketing performance results

• Fine-tuning content strategy based on audience engagement data
  

Week 8: Team Execution with Shadowing Support

Half-Day Advisory Session + 1 Check-in Call

• Team executes content independently while I oversee and provide feedback

• Fine-tuning and minor strategy adjustments

Phase 3: Finalisation & Transition to Independence (Weeks 9-12)

Week 9: Content Editing & Strategic Optimisation

Half-Day Advisory Session + 1 Check-in Call

• Reviewing content performance

• Refining email, social media, and paid ad campaigns
  

Week 10: Growth Strategies & Future Planning

Half-Day Strategy Session + 1 Check-in Call

• Developing scaling strategies and growth roadmaps

• Planning for consistent long-term content execution
  

Week 11: Final Execution & Review

Final Half-Day Advisory Session + 1 Check-in Call

• Addressing final execution gaps

• Preparing final strategy documentation & guidelines
  

Week 12: Wrap-Up & Post-Package Plan

Final Q&A & Transition Session + Resource Pack Delivery

• Ensuring confidence in execution moving forward

• Delivering custom templates, checklists, and FAQs

• Setting clear next steps for ongoing success